SGBC India Vision- A Global Digital Revolution by Dr.K.Karthikeyan

Are you searching for a Job?

Do you have skills in Marketing?

Do you have a Degree in any stream or completed Engineering or MBA?

Here is the tremendous opportunity for you!!!

Welcome to SICP, SGBC India Certified Professional offers training course cum job opportunities.

Start your career today by joining in SICP.

Our Honorable Svasam Group CEO Dr.K.Karthikeyan (Dr.KK), has well explained about the vision of SGBC India, Global digital revolution, franchise business opportunities, B2B, B2C, education and 

This inspirational speech will definitely motivate you to start_a_business. Our motto is to create employment opportunities worldwide and demolishthe term "Unemployment".

On-page Optimization Techniques

SEO plays a vital role in driving traffic to the website. It can be inherited into two major techniques i.e., on-page optimization, off-page optimization. Effective practice of on-page optimization techniques will affect positively in website ranking.
The following are the important on-page ranking factors:
Page Titles
First and foremost on-page SEO factor is page title. The page title must be descriptive, unique and it should include rich keywords.
Meta Tags
Meta tags includes description, keywords and so on. These are used to provide the information to make users understand about the website. It can control the crawling and indexing of search engines. Description and keywords should be relevant and it must consist of high density keywords.
Use a text file robots.txt to instruct search engines on how to crawl and index pages.
Its a most important part to develop an optimized website. Its used to inform the correct URL of the website to search engines.
On-page optimization
OnPage SEO
URL Structure
URL structure of a website is the most notable part of SEO. URL of a website must be search engine friendly i.e., shortest URLs with targeted keywords. Avoid using excessive parameters or session Ids in URL. And it must be static to be exposed in search engines.
Navigation and Redirection
Be sure about simple and easy website navigation to read your website and understand users. Its good to use permanent redirection i.e., 301 which is SEO friendly. Its the best suited methodology for all websites and provides 90% of link juice to the website.
Heading Tags
Heading tags (h1, h2,..,h6) are used to differentiate important content and heading from the rest. High priority keywords must be added in H1 tag and others as follows.
Keyword rich contents
Relevant content inclusion throughout the website is the essential part of on-page SEO. The included keywords must have high density and it should not be excessive. Unique content will be preferred by all search engines. Website content should not be repeated in sub domains also.
Image Optimization
Image optimization includes image quality, file size, file format, relevant images, alt tags, image title and so on. 
Encourage readers to share website content by adding social media buttons. Also it will help to get better rankings in search engines.
Summary: Optimizing any one will not give much difference in search results. A developer must consider all these techniques together to get better crawling and indexing in search engines.
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Image Optimization Techniques & Tips

Images are the objects which get first impression on a webpage and it speaks loud in conveying a message. Optimizing such images will create more impact on search results. Image optimization is the important part of on-page optimization in SEO, because images can drive huge traffic to the website. It is an essential art and most important to win the SEO race.
Most fundamental and useful Image Optimization techniques are as follows:
1. Give keyword rich file names to your images
Keyword is the most important part while surfing in the internet. Name image files with appropriate and search friendly keywords to carry the webpage very closer to the viewers.
2. Optimize your image with proper alt tags
ex: <img src="svasamsoft.jpg" alt="Svasamsoft">
Alt tags are the essential part of image optimization. It helps search engines to find out the message of the image. Images with associated alt tags, add more SEO value to the website. It acts as an text alternative when the browser is unable to render the image properly.
3. Optimize file size to reduce load time
Alter the image size as low as possible to decrease the website loading time. It also helps in getting a better bounce rate. Higher file size will increase the load time.

4. Use appropriate images to make your content user friendly
Be relevant to the content that is provided in website. Irrelevant images will deviate readers to other sites quickly and it'll degrade brand image of that particular website.
5. Use high quality images for user attraction
High resolution and HD images speaks louder than ordinary images nowadays. Users will be magnetized with good looking high definition images.
6. Title your image with rich keywords
Give relevant and SEO rich keywords as title for the images. So that it will be indexed faster by search engines.
7. JPEG is the best suited image format to use.
JPEG has got the first place among all other image file formats such as png, gif, tif and so on. And further it also attracts search engine and user as well. It is the highly recommended image format to be used in webpages.
8. Make use of infographics to gather attention
Infographics is current trend of image sharing. It works a lot and its a better way of engaging people. Information given with artistic work is referred as infographic images. Its a marketing tool that visualizes information.
9. Use attractive image captions to make visitor stay longer
Image captions are the best way to avoid viewer to quit immediately. It'll make them to stay longer and gather more information from the webpage.

Optimize images and Create brand image on internet.

How to write SEO friendly Blog post

We all know to write a blog with more stuff and make it interesting, now its time to know that how to write a blog SEO friendly. Its not so risky, rather quite interesting.

Think before you write
First of all, decide a topic to write and think about audience for whom you're writing. Define your ideal reader and gather accurate information for those. Collect all information from your mind that you know about it then make an interview with your friends and colleague to gather more details on that topic. If its not enough then Google it to get more information. 

Frame a perfect structure
Before started writing, frame a perfect structure for your blog. Start your blog with a brief introduction on your title and continue the body by expanding the intro. Body of the content should have exact message with deep explanation, also you can segment your message with sub headings. Finally conclude your blog by summarizing all information you provided. Using paragraphs and headings will grab more attention to your blog.

How to write SEO friendly blogs

Grab attention
Use attractive images with infographics concept to impress the readers. Spotlight the important words to be highlighted than others. Do not forget to link previous blog or post that is relevant to the current post. Make your content more interesting by including useful messages to the readers. Do not deviate your readers with irrelevant messages in the blog body.

SEO friendly tips
Your title should be precise about your topic and include search terms used by readers. Use proper tags to prioritise your post in search results. 
Use one to two percent of precise search terms that surfers use to search about your topic. You can also use long-tail keywords that are used to tap your post in search results. So that your blog post can be found by the readers who are searching exactly for that.  Optimize your image with alt tags and title tags. Write around 400-800 words in a blog post for better reach among readers. Stuffing of keywords will take your blog backwards in search results and many of the blog sites will not approve blogs with overstuff keywords. And those kind of blogs will reach Google sandbox for over promotion. Blogs with responsive design page will look good on any devices such as desktop, laptop, iPhone, tablets and so on. 

After all, get suggestions from others before publishing. So that you can correct those mistakes and enrich your blog for better performance. Unique user friendly content with good looking images will attract readers and search engines.

Happy Blogging!

Christmas History and Christmas Facts

Its Christmas today. Lets know some interesting facts and history of this festival which is celebrated around the world. 
The middle of winter has long been a time of celebration around the world. The end of December was a perfect time for celebration in most areas of Europe. In Rome, where winters were not as harsh as those in the far north. 

Christmas Day is an annual celebration of the birth of Jesus Christ. No one knows the real birthday of Jesus! No date is given in the Bible. Although the exact date of Jesus' birth is unknown it is estimated to have been between 7 and 2 B.C. The date of December 25th was chosen in the 4th century.
The word Christmas is derived from the Old English word “Cristes maesse” which literally translates to Christ's Mass. 
The first Christmas was celebrated on December 25, AD 336 in Rome.
The letter X in Xmas is a Greek abbreviation for Christ.

Christmas Fact

Christmas Tree
The first decorated Christmas tree was in Riga, Latvia in 1510.
Artificial Christmas trees have outsold real ones since 1991.

Christmas Lights
Thomas Edison's assistant, Edward Johnson, came up with the idea of electric lights for Christmas trees in 1882. Christmas tree lights were first mass-produced in 1890.
Electric Christmas lights were first used in 1854.

One of the earliest records of candles being used at Christmas is from the middle ages, where a large candle was used to represent the star of Bethlehem. Jesus is sometimes called 'the Light of the World' by Christians.

Santa Claus
The modern figure of Santa Claus is derived from the Dutch figure of Sinterklaas, whose name is a dialectal pronunciation of Saint Nicholas. Santa Claus, also known as Saint Nicholas, Father Christmas, Kris Kringle and simply "Santa"

Jingle Bells was originally written by James Pierpont in 1857, for Thanksgiving not Christmas. It was originally called One Horse Open Sleigh.

Nativity Play
Christmas is the celebration of the birth of Jesus. The word nativity comes from the latin word 'natal' which means birth. The first Nativity Play was performed by in a cave by Monks in Italy

Green, Red, Gold, White, Blue are the colours of Christmas

Christmas Colors

Christmas Pudding
Christmas (or Plum) Pudding is the traditional end to the British Christmas dinner. But what we think of as Christmas Pudding, is not what it was originally like!
Christmas pudding originated as a 14th century porridge called 'frumenty' that was made of beef and mutton with raisins, currants, prunes, wines and spices. This would often be more like soup and was eaten as a fasting meal in preparation for the Christmas festivities.

Official Holiday
Alabama was the first state to recognize Christmas as an official holiday, and the tradition began in 1836.

End of Christmas
You might think that Christmas ends when you take the Christmas Decorations down - but it doesn't! After both Christmas and the season of Epiphany, the end of the Christmas celebrations come on February 2nd, 40 days after Christmas, with Candlemas.

Merry Christmas

Software Development Company in India

Svasamsoft is one of the best software development company in India that develops useful software for business development. Our valuable software services are:
Inventory Management Software
Financial Management Software
Retail Sales Software

Inventory Management Software
Inventory management can be done effectively to avoid stock out with the help of ERP software. Your business will run without any interruption with inventory management software developed by Svasamsoft.
That software will track inventory levels, orders, sales and deliveries. The uniqueness of inventory management software is order management. Once the inventory reaches the margin level, the software intimates particular officer to reorder or it automatically posts order to the supplier. Everything you need to manage inventory is possible with inventory management software. 

Software Development

Financial Management Software
Svasamsoft is a best solution for financial management software for all type of businesses. Your companies revenue management will become more easier with the ERP software designed by us.
We work with the firms finance department to design the software that suits your firm accurately. That software enable you to keep track of expenses, back account transactions, purchases, sales and all other transactions of your firm.

Retail Sales Software
Svasamsoft designs retail sales software that helps to record sales transactions, print receipts and manage pricing & discounts. It reduces the time spent for manual entry.
It includes custom report wizards, employee commission tracking and dashboards to quickly identify top sales performers and areas for business improvement.
Centralized Customer management is one of the Key features that will help you in personalized interactions.

Svasamsoft is the one spot destination for all your technology needs. Business development and business promotion is easier with Svasamsoft

Advertising Tips and Tricks 2015

Advertising – Powerful part of Business Promotion
“Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid for message about a product or organization” said by William J. Stanton
People often get confused with advertising and marketing. Advertising is entirely different from marketing. Advertising is one of the parts of marketing, and marketing consists of many promotional activities including advertising. Advertisements make people to aware of products, services and organizations. It does not give any certainty of making people to buy the thing you advertise. Advertisements are used for communicating your business information to various customers. Advertisements are the tools which are used to reach all kinds of people anywhere in the world.
Advertising Tips

Advertising now becomes a competitive marketing activity. Advertising needs a perfect research to make it successful. It should impress new customers and make the existing customers to be proud of owning your product. Advertisement is an important marketing mix to introduce new products and services in the market. It must create a good image in public and reputation on your product. Advertising helps people to aware of new products and its uses.
Advertisements not only help the businesses to promote their products and services. It also helps media. Advertisements are the major revenue resource of magazines, newspapers, televisions and radio channels.
There are many media used for advertising such as newspaper, television, radio, flyers, banners, posters, direct mail, billboards and internet. Internet alone has many advertising tools associated with it. Those are blogs, articles, newsletters, classifieds, emails, sms, ads and banners.
Target Audience
Advertising needs a perfect research to get succeed in it. First you should know your audience before advertising. Your advertising tool should based on whom you are trying to reach like male, female, adult, children, mother, father, business people and teenager. Then you should select your medium of advertising according to your audience. For instance, if your targeted audiences are from village, then selecting your medium as internet is utter waste one. If your targeted audiences are students then it is better to choose your medium as social networking sites because it is the most powerful medium to reach students. Like-wise the medium and tool you select to reach your audience must be apt for them. For online advertising there are many free websites available in the internet. is an example which provides many tools for advertising and it is free for its registered users.
Effective Ads
The advertisement you designed must be more effective. The ad may be of any type like video, audio or image. If it is based on a story based concept then it will reach more audiences. The concept must be attractive. Your ad must have a constant dialogue or slogan and if it has rhyming words then it will be more attractive. And your ad will not go away from people’s mind when it has a pleasant tune or song. They used to set those songs or tunes as ringtones for their mobile. Then people will not forget your product forever. Making effective ads will reach your audiences very fast.
Advertising Tricks

Social Responsibility
If your ad carries some social issues and solutions for those issues then it will create great impact in public. This will help you to create a strong brand image in the society. If you are a big concern then involving in some social issues will help you to develop the goodwill of your organization. It will increase your publicity among people. For instance, Sakthi Masala gives opportunity to physically challenged people and P&G’s Shiksha is focused on empowering the girl child with quality education in India. Thereby the society gets some benefits by you and at the same time your company will grow. Mutual development is possible with social responsibility.
As said above advertising is the powerful tool of marketing. Using that tool effectively shall take you to higher level of achievement in your business. 
Advertise and Get noticed