Advertising – Powerful part of Business Promotion
“Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid for message about a product or organization” said by William J. Stanton
People often get confused with advertising and marketing. Advertising is entirely different from marketing. Advertising is one of the parts of marketing, and marketing consists of many promotional activities including advertising. Advertisements make people to aware of products, services and organizations. It does not give any certainty of making people to buy the thing you advertise. Advertisements are used for communicating your business information to various customers. Advertisements are the tools which are used to reach all kinds of people anywhere in the world.
Advertising now becomes a competitive marketing activity. Advertising needs a perfect research to make it successful. It should impress new customers and make the existing customers to be proud of owning your product. Advertisement is an important marketing mix to introduce new products and services in the market. It must create a good image in public and reputation on your product. Advertising helps people to aware of new products and its uses.
Advertisements not only help the businesses to promote their products and services. It also helps media. Advertisements are the major revenue resource of magazines, newspapers, televisions and radio channels.
There are many media used for advertising such as newspaper, television, radio, flyers, banners, posters, direct mail, billboards and internet. Internet alone has many advertising tools associated with it. Those are blogs, articles, newsletters, classifieds, emails, sms, ads and banners.
Advertising needs a perfect research to get succeed in it. First you should know your audience before advertising. Your advertising tool should based on whom you are trying to reach like male, female, adult, children, mother, father, business people and teenager. Then you should select your medium of advertising according to your audience. For instance, if your targeted audiences are from village, then selecting your medium as internet is utter waste one. If your targeted audiences are students then it is better to choose your medium as social networking sites because it is the most powerful medium to reach students. Like-wise the medium and tool you select to reach your audience must be apt for them. For online advertising there are many free websites available in the internet. Bizbilla.com is an example which provides many tools for advertising and it is free for its registered users.
The advertisement you designed must be more effective. The ad may be of any type like video, audio or image. If it is based on a story based concept then it will reach more audiences. The concept must be attractive. Your ad must have a constant dialogue or slogan and if it has rhyming words then it will be more attractive. And your ad will not go away from people’s mind when it has a pleasant tune or song. They used to set those songs or tunes as ringtones for their mobile. Then people will not forget your product forever. Making effective ads will reach your audiences very fast.
If your ad carries some social issues and solutions for those issues then it will create great impact in public. This will help you to create a strong brand image in the society. If you are a big concern then involving in some social issues will help you to develop the goodwill of your organization. It will increase your publicity among people. For instance, Sakthi Masala gives opportunity to physically challenged people and P&G’s Shiksha is focused on empowering the girl child with quality education in India. Thereby the society gets some benefits by you and at the same time your company will grow. Mutual development is possible with social responsibility.
As said above advertising is the powerful tool of marketing. Using that tool effectively shall take you to higher level of achievement in your business.
Advertise and Get noticed